The international automobile exhibition IAA in Frankfurt am Main is year after year the mega event of the industry. The producers outperform each other by presenting their latest models on the innovative trade show booth with dazzling presentation techniques. This year Bocatec assisted the big press conference from Audi on the 10th September and put the new models with a laser show on stage.
Audi did not just only book a simple trade show booth on the IAA, but build a huge separate 3.400 square meter trade fair hall on the area. The motto: „Audi turns the IAA upside down“ was here realized through a specular trade show construction and design. Inside the Audi hall a whole city grew from the ceiling. „This unique building invites you to look at the conditions for urban mobility from a different and unusual point of view“, explained Audi the architecture.
At 9 am in the morning the 20 minute press conference started with 1500 guests. The hanging city was illuminated suspense-packed with complex beamer projections. The complete show with video screens, light, sound and live acts was then professionally clocked. Bocatec supported the wow-effect with 20 lasers and 16 fog machines. Audi presented for the first time its A8 with matrix LED lights, the new A3 cabriolet as well as the show cars Audi Sport Quattro concept and Audi Nanuk Quattro concept. The show was broadcasted live around the globe and online. After this impressive start 800.000 visitors came to the Audi hall on the IAA. Bocatec was happy to take part in this mega event.