In 2014 GM presented in Shenzhen the new Chevrolet Cruze. In the university center re-build to a Chevrolet arena, Chevrolet showed its 1500 guests an one-hour spectacle in musical format. Bocatec surrounded the story of love, jealousy and cars with sensational laser effects.
Chevrolet Car Presentation from Bocatec on Vimeo.

The traditional enterprise Chevrolet, founded in 1911 by the Swiss race driver Louis Chevrolet, was taken over already 1918 by General Motors. For years the company fought neck and neck with Ford for the market lead. The Corvette from 1953 is until today the most successful American sports car. Also the butterfly wing shaped tail fins of the 60ies are unforgotten. In the beginning 80ies they cooperated with Toyota to become more competitive. Since2010 Chevrolet is the entry model of General Motors. Until 2016 Chevrolet will give up the business in Western Europe. In contrast the brand brings now new models o the Chinese market. Since 2009 over 1.1 Million Cruzes drive on the Chinese streets and make it to one of the most successful models on the market. The new version of the midsize sedan sets benchmarks for styling, efficiency and user-friendliness.

“Designed to Raise your Heartbeat”

The president of GM Shanghai, Wang Yongqing, expects that “ the new Cruze to appeal to younger car buyers looking for an exhilarating driving experience.” Already for around 14.000 Euro one can buy one of the seven new models in China, which are based for the first time on the global GM platform for midsize compact cars. European engineers tested and tuned the Cruze on Germany’s legendary Nürburgring. The global design team developed the Cruze within the new concept “Designed to Raise your Heartbeat”. Its short front and rear overhangs make the new Cruze dynamically compact. A fastback design enhances aerodynamics and fuel economy. The new Ecotech engine is quiet and saving. In Pearl White, Jazz Black, Street Grey, Metallic Silver, Magic Red and Crystal Blue the Cruze will give the Chinese a feeling of luxury and sportiness. In addition the Chevrolet MyLink 2.0 Infotainment system with Touchscreen, build-in apps, navigation, Driving Assist,active park assist und changing lanes alert system leaves no wishes unfulfilled.

3D mapping and laser action

The many new features of the Cruze were also the topic of the extensive show for market introduction. After divers speeches a huge semicircle gaze lift up and gave view of the skyline of Shengzhen and the great stage construction. The dealers and sales partners experienced the new models in front of 20m high tower constructions. The cars were projected on with 3D mapping. The huge towers were made completely of 6mm LED walls. Bocatec also installed nine 20W RGB lasers on the towers and framed the show. Four Bocatec pros built-up during four days MDG hazer, high power fog machines and laser projectors. At the live event the PHOENIX programmed show ran Show smoothly remote controlled via WLAN.

The Chinese audience was visibly touched and extremely thrilled by the show and also Chevrolet is already looking forward to the next model presentation with Bocatecs first-class show technics.

The 15th august 2014 the air around Huangpujiang River in Shanghai burned. General Motors presented the latest member of the Cadillac family, the luxurious and sporty ATS-L limousine for young and successful customers. Bocatec powered the extravagant car presentation with event technics made in Germany.
Cadillac ATS-L launch Shanghai from Bocatec on Vimeo.

The 1300 spectators were quite amazed when the new Cadillac models speeded with squeaky tires below them, through

laser mazes

and around fire columns. The chinese Cadillac dealers and sales people traveled from all over China to Shanghai. Today the traditional company General Motors has more than 58,000 employees in China and offers with the brands Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling the broadest spectrum of vehicles. 2013 General Motors sold almost 3.2 Millionen vehicles in China. No wonder that the the drive to this show was it worth for the guests.

Spezial construction for Cadillac show

Where usually the ships land and clear their goods on the banks of the Huangpujiang river, Cadillac built up an extra glass street, special buildings and audience tribunes. The location was planned so that the cars could drive below the visitors. In doing so the audience could see the cars through the glass floor. The side walls were aditionally raised during the show and gave free view on the spectacular Shanghai skyline.

ATS-L in action

For one and a half hours the Cadillac show thrilled the invited public and the curious onlookers with stunts, maneuvers,

fire and laser effects

.
The drivers of the new limousines, speeding up in only 6,2 seconds from 0 to 100 km/h, delivered an outdoor wiggly line race around fire columns and drifted in circles inside a 160 m²

laser maze

boxing ring. The race course was framed by over 600 moving heads and 800 running meter LED modules. But that was not the end: additionally dancers and singers performed in the indoor area. They were escorted by a

light and laser show

and the highlight: a

laser tunnel

out of the ground.

Technical innovation for optimal laser effect

For the Cadillac event Bocatec worked this time with an extrem amount of power only above and below the audience. Thanks to this innovative

laser arrangement

, the people were not blinded by the beams and the lasers were shown to advantage despite the light spectacle indoors and outdoors.

According to this Cadillac was very satisfied with the

bombastic car presentation

.