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Jun

Multi-million dollar festival allures Katy Perry and Bocatec to Peking

The 11th January the Infiniti Brand Festival blew up all records in respect to event dimensioning. Pop star Katy Perry interrupted her promo tour for her new album „Prism“ and cancelled the Golden Globes to take part in the Infiniti mega event. At her very first performance in China she sang live as headliner for Infiniti her super hits. Bocatec was hired to rock the complete two hour show full of highlights with light and laser technics. A first league mission.

China pulls ahead
In the meantime is clear: China booms. The country has uncountable dollar millionaires and Peking is even more expensive than Munich. Actually no wonder that the enthusiastic Chinese also take our breath with their events and top everything what we have seen before. Anyway, to experience this show live was plain folly- enormous, bombastic, simply „amazing“!
The car manufacturer Infiniti invited to its brand festival over 10.000 customers to the Peking national indoor Olympic Stadium. Furthermore he engaged Katy Perry and several Chinese super stars for the festival and invested in much technical finesse to put everything on stage. Already 10 TV teams buzzed around to broadcast the car show and the performances of the mega stars for the million spectators on the computer and TV screens at home. Bocatec coordinated the main part of the really opulent show technics for all the show.

Extra portion technical delicacy
The array of technics, controlled by Bocatec was incomparable: 600 moving head lights, as well as over hundred other light effects were installed around the stage. 200 Watt white light laser power in 10 laser machines were mounted for the six laser shows with a lot effort flexibly and movable into the 30 meter high stage setting. 800 square meter big LED screens had to be recorded. Additionally six high-power fog machines and six hazers were used. The management of Infiniti and Katy Perry trusted Bocatec completely and passed over the responsibility for the whole planning and programming oft height and laser show. In the studio the Bocatec experts prepared the show before and let it then run via time code and the Phoenix show controller and two full size Grand MA2. All laser projectors were therefor equipped with WLAN radio link antennas because the cable path was to long with 400 meter each. The buildup took 5 days for the five Bocatec guys and several helpers on site.

That Infiniti didn’t take half-measures also for details shows also this mind-blowing gimmick: Around the main stage swam 8 artificial tall swans on lake surfaces. Every swan was manually remote controlled each by one Chinese. As final surprise the Infiniti Logo in maxi format (4 x 6 m) rose from the two meter deep water basin. Unfortunately such technical extras almost disappeared in European shows.

The Brand Story
The Infiniti Motor Company Ltd. Is very successful in China with its premium cars and wants to transport values like freedom and emotion. The core message of Infiniti was developed as story consequently over the whole brand festival. A giant mask in the middle of the stage stood symbolically for the mask that everybody puts on in working live and day to day life. You have to save your face, you pretend, you are cool and unemotionally without evident feelings. Infiniti wants to take off this mask from its customers and help them to get out of themselves. Infiniti itself proves with its bombastic festival that it is able to realize big plans and that fun and game blast every limit. The mask broke into pieces during the show and was thus defeated by joy, innovation and fantasy. Katy Perry performed her top hits “Roar,” “Teenage Dream”, “Unconditionally”, “Part of me” and “Firework” in changing costumes and showed an impressive stage show. Other stars like Jane Z, Chris Lee and Jimmy Lin sang their hits, dancers, show acts and speeches rotated on stage. The audience experienced the brand Infiniti and the latest models innovational and emotionally through spectacular entertainment.

Infiniti loves quality
Infiniti made it with this mega festival, it set new benchmarks and everyone in China now keeps an eye on the company. That is why Infiniti needs extremely powerful partners for its events. Katy Perry, the formula one and the Infiniti Red Bull Racing Team or the artists of the Cirque du Soleil^®, Infiniti looks for event partners who make everything possible, step beyond and extravagate. With Bocatec Infiniti thus booked for the second time the expert for event and laser technics from Hamburg who realizes every vision. Infiniti was deeply impressed by the show made by Bocatec and plans already the next events with the laser specialist. The marketing department of Infiniti now even uses the pictures of the laser show for further promotion in different media. We look forward to the next amazing show with Infiniti.

Infiniti Brand Festival mit Katy Perry und Bocatec von Bocatec auf Vimeo.

Jun

Spectator’s uproar on JUMP & RACE Opening-Show

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The ADAC Jump & Race Masters attracted fans of ambitious motor sports and acrobatics from 25th to 26th January into the penny bank arena in Kiel (Sparkassen-Arena). The hall was sold out and the audience up roared due to the amazing Bocatec-Opening-Show of the motocross spectacle with laser, light and pyrotechnics.

Jump & Race Masters entertains
The crazy and breakneck action show takes place every year since 1987 in Kiel. The mega event combines on two days JUMP (freestyle show) and RACE (super cross race) and offers the over 8000 spectators a well-stocked 4 hour program and nonstop entertainment at its finest. A terrific opening with big fireworks and a genius laser show with pyrotechnics by Bocatec heralded the show on both days.

Bocatec laser and pyrotechnics tops the show
Before the freestyler fly through the hall at the Forever Freestyle Motocross (FMX) with their breakneck jumps, Bocatec rocked with 16 lasers and around 200W white light power a breathtaking show. 16 flamers threw 8m high flames into the air next to 16 sharpys and divers other pyro and fire effects. The excited audiencecheered and was then in best mood fort he jumps of the top drivers from around the world.

A unique event full of power and action totally after our fancy. Or such crazy shows with flying motorbikes and spectator that jubilate and freak out, we love our job. We are looking forward to the next ADAC Jump & Race Masters 2015!

Jun

MLP engages Bocatec for annual meeting in Berlin

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The 14th February 2014 around 2800 MLP employees met for their annual main seminar in the Estrel Hotel & Convention Center in Berlin. During this big meeting on Valentine’s Day the finance consulting company presented the new products and strategies to its staff. Bocatec escorted the presentations with a laser show that transported the content even more impressive. It’s your own fault if you don’t fall in love with your employer after this show.

MLP invests in employees
40 years MLP stands for qualified financial consulting of graduated professionals and ambitious customers. More than 800.000 private customers and 5000 company customers trust the financial service provider, this demands for permanent high-class training and continuing education of the consultants. So of course MLP doesn’t save on its employees. The annual meeting thus combines the imparting of the latest expert knowledge with the motivation of the employees through a varied program. The Estrel Center in Berlin is the biggest convention, entertainment and hotel complex in Europe. The top location in the capital and has made a name for its own entertainment program on an international basis. An optimal surrounding for MLP and Bocatec to realize a unique event.

Bocatec gets contents across
To get the company strategy across so that it reaches every colleague and get caught is a hard piece of work. Bocatec knows how to transport new concepts and present new products in order that they are well received. Therefore Bocatec designed eight different laser show intros and outros for the presentation parts of MLP. Framed by modern laser technics and surprising effects, the attention of the MLP people was assured to 100%.

Nine RGB laser projectors, four high-power fog machines and a hazer put the new insurance products on stage uniquely. As crowning finish Bocatec programed also an individual and futuristic laser show suiting the sound of Star Wars. Motivated and thrilled MLP employees were the result.

Jun

Laser show highlight at Audi brand show

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The bombastic world premiere of the Audi A3 took place in spring 2014 in Shanghai. Audi China engaged Bocatec for the closing mega outdoor laser show with view on the night skyline. A unique party for the brand-new Audi model that completely enthused the guests.

Audi A3 Präsentation Shanghai from Bocatec on Vimeo.

The 21st March around 450 distributors were invited to the Aurora Plaza directly at the banks of Huangpu River. The building belongs to the face of Shanghai and characterizes the skyline through its huge LED screen.

From 7 pm started the evening with diverse speeches and a dinner. The new Audi models were then presented by top presenters, a dance show and extremely amount of media technics. Then as a final highlight the back and side walls of the locations opened up suddenly and offered a free view onto the illuminated skyline of Shanghai. But the amazement of the audience got even bigger when Bocatec began the 5 minute laser show. At the same time an Audi video appeared on the 3591 m² large screen, light and music completed the mega show. The jubilation of the guests didn’t end, so Audi decided to replay the show in a loop for another half an hour.

Good thing needs preparation
Bocatec traveled to China for the 3 day buildup with its event professionals and a range of high-tech equipment. Full 12 25-30W RGB white light lasers and 6 high power fog machines were packed. In addition 35 7KW Space-Cannons, 70 Sharpy moving heads and of course the Phoenix Show controller and a Grand MA2, which controlled the show via WLAN.

Full commitment pays of
The days before the big event Bocatec had some trouble with the Shanghai authorities because the laser show beamed into the whole airspace above Shanghai. The extremely clear air made the visibility of the laser beams worse and the Bocatec guys had the give extra power to the fog machines. Audi was visible enchanted by the sow and the commitment of the Bocatec crew and plans already other events with the laser technics and show experience of Bocatec.